Indonesia House of Beans Established in Singapore
Indonesian Trade Attache Office in Singapore has signed a Memorandum of Understanding (MoU).
IDXChannel - Indonesian Trade Attache Office in Singapore has signed a Memorandum of Understanding (MoU), marking the establishment of Indonesia House of Beans Singapore (IHOB Singapore).
The establishment of IHOB Singapore is also in collaboration with a local coffee shop chain in Singapore that has five outlets in Singapore, namely 6 oz Espresso Bar.
Held this month, the signing of the MOU was witnessed by the Indonesian Ambassador in Singapore, the Secretary General of the Ministry of Trade (Kemendag), the Director General of National Export Development (PEN) of the Ministry of Trade, as well as representatives of Indonesian state-owned enterprises (BUMN) in Singapore, representatives of the Singapore Ministry of Trade and Industry, representatives of the Singapore Coffee Association (SCA), and invited guests from coffee industry stakeholders in Singapore.
"This is a clear example of Indonesia Incorporated, where all elements and stakeholders, build cohesive and synergistic cooperation, not only between Government agencies and SOEs, but also with private partners, to partners from other countries," said Indonesian Ambassador to Singapore Suryo Pratomo said in a media release issued by the Indonesian Embassy in Singapore.
"IHOB will also become a special space for Indonesian coffee exporting MSMEs in the future so that they get an extraordinary opportunity to be able to market their products in Singapore, so that they can move up to compete in the global export market," he added.
Director General of PEN Didi Sumedi in his speech also said that the establishment of IHOB Singapore is a concrete step in the Ministry of Trade's efforts to build a sustainable and collaborative promotion strategy. This effort is carried out by cooperating with strategic partners such as Bank Indonesia (BI) and state-owned banks, including BNI.
"Singapore is one of the most important countries for Indonesian coffee export destinations, because the character of the Singapore market is positioned as a melting pod, and is a barometer of the development trend of the coffee industry, not only in the region but also in the world," he explained,
IHOB Singapore will be a permanent showroom that will showcase a wide variety of Indonesia's finest coffee beans. Indonesian coffee bean variants that are displayed will be rotated every three months.
IHOB Singapore will conduct selection and curation to be purchased by 6 oz Espresso Bar and displayed at IHOB Singapore. In addition, there will be several offline events at IHOB Singapore outlets to support promotional activities such as coffee cupping and tasting, coffee talk shows, barista competitions and other promotional activities.
IHOB Singapore will also serve as a commercial platform to sell and market Indonesian coffee beans. All selected coffee beans from Indonesia that pass the selection and curation process will be sold commercially at IHOB Singapore, either directly to consumers (b to c) or business to business (b to b) to other coffee shops or traders, and is available in a wide variety of packaging and variants such as standard 250 Gram to one kilogram packaging, coffee pods and coffee capsules, to 60 kilogram wholesale packaging. (WHY)