Indonesia Promotes Creative Industry as Major Driver of Global Economy

Furthermore, Deputy for Digital Economy and Creative Industry Development of the Indonesian Ministry of Tourism and Creative Economy, Muhammad Neil El Himam said that the creative economy sector has added value ranging from copyright to creativity, Efforts to encourage the mainstreaming of the creative economy as an alternative source for economic growth require deeper advocacy, especially in the face of disruptive technological advances.

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In his presentation, Deputy for Tourism and Creative Economy of the Indonesian Coordinating Ministry for Maritime and Investment Affairs, Odo R.M. Manuhutu outlined the increasing role of the creative economy and MSMEs in Indonesia's economic recovery amid challenges and the Indonesian government's efforts to overcome them.

Several speakers from APEC Economies such as Thailand Creative Economy Agency and Director of Innovation of Ministry of Tourism of Peru, as well as UNCTAD representatives shared their respective information on the development of the global creative industry as well as the potential development of the creative industry for MSMEs and women actors especially in Peru and Thailand.

Private sector speakers from creative industry players such as Google Indonesia, Tokopedia, Traveloka, Music Securities, Boe Yiyun Technology and Greenway Asia Pacific also shared information and experiences about the opportunities gained from digital innovation, especially in terms of expanding access to global networks, access to finance, and networks for collaboration. In the midst of the COVID-19 pandemic crisis, the creative industry continues to grow with the support of digital technology for the creation, marketing and distribution of products. In the closing session, speakers and participants had an in-depth discussion in developing recommendations to advance the creative industry in the APEC region.

The organisation of this APEC Workshop aims to build capacity, especially in the utilisation of digital technology for the development of creative industries in the APEC region. (WHY)